Sunday, October 31, 2010

Box Office Update: Oh, The Horror

I really do look forward to next weekend when I can get back to a more natural setting at the theaters. We've had quite a few weeks in which there's been only one notable release, and this weekend should've been a complete failure. It's what I expected, and it's what I actually hoped for. Instead, Saw 3D managed to rake in an dishonest living, grabbing the fifth highest opening weekend of the series. Of course, we should still expect it to take a huge dive next weekend, not only from competition in the 3D market with Megamind, but because of negative word of mouth.

Speaking of such word of mouth, it certainly took its toll on Paranormal Activity 2, which suffered a near 60% drop from last weekend. Jackass 3D took a similar drop of the same amount, but that can mostly be attributed to the fact that the film is really a one-and-done sort of affair. In any case, the film still passed the $100 million mark this weekend, so that's a plus. Oddly enough, Red overtook it this weekend, taking a steady 28% drop and remaining in third. In summation, this weekend was a good 8.1% rise from the same weekend last year.

1. Saw 3D (First Weekend; $24.2 million)
2. Paranormal Activity 2 (Second Weekend; $16.5 million)
3. Red (Third Weekend; $10.8 million)
4. Jackass 3D (Third Weekend; $8.4 million)
5. Hereafter (Third Weekend; $6.3 million)
6. Secretariat (Fourth Weekend; $5 million)
7. The Social Network (Fifth Weekend; $4.7 million)
8. Life as We Know It (Fourth Weekend; $4 million)
9. The Town (Fifth Weekend; $1.9 million)
10. Conviction (Third Weekend; $1.8 million)

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