Friday, October 8, 2010

Digital 3D: Lessons Learned

We have truly gone through an unbearably tough year concerning 3D. At the end of last year it was the ultimate craze, and every studio was ready to capitalize on the success of it. I remain in the minority on Avatar, but I admit that I may have been a little too harsh on the film over the years. I may indeed give the film a second chance as casual Saturday night entertainment. This year did have a few nice successes with 3D such as How To Train Your Dragon and Despicable Me, but nearly everything else had troubles. Some generally poor films were released in 3D (Alice in Wonderland, Cats and Dogs 2), some great films were simply not enhanced by the format (Toy Story 3), and some films were just plain atrocious and given the 3D post-conversion hack jobs (Clash of the Titans, The Last Airbender).

However, despite everything that's happened, I feel like 3D may indeed still be worth it. Today, Warner Bros. announced that despite their best efforts, they would not be able to release Harry Potter and the Deathly Hallows: Part 1 in 3D. They deemed that the film would not have a proper conversion finished by the time the film is released, so instead of pushing it back a few weeks like any other studio would, they simply decided to release it in 2D. They didn't want to disappoint the fans by making them wait any longer, and I believe that that's one of the most noble decisions they've made concerning the series. After all, we do remember the public outcry after Half-Blood Prince was pushed back 8 months.

They confirmed that Part 2 would still be released in 3D, and some have implied that a re-release of Part 1 in 3D may happen some time next summer. I still find it very interesting that Warner Bros. didn't just rush the rest of the conversion as they did for Clash of the Titans. The fact that they wanted more time to do a high-quality conversion job or none at all, shows how much they've learned from their mistakes. What do you think of all this. Are you saddened that you won't be able to see Part 1 in 3D? Are you impressed by how Warner Bros. chose to deal with it. I must know what you think!

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