Sunday, February 6, 2011

Box Office Update: Running Out Of Ideazzzz...

I don't know how I can possibly be surprised about the negative turn of events in the box office recently. When the only films you release are a poor-CG disaster film from James Cameron and The Roommate, you're going to get what you deserve. We don't have any incentive to go out to the theaters, least of all this weekend. I've seen two new films release this year, and I must say that I lucked out. No Strings Attached was mildly likable romantic comedy, just as long as expectations are kept low, and The Green Hornet may have only been worth it for Christoph Waltz's performance, but what a performance it was. Search online for every scene with him in it, and nothing else. You'll be satisfied.

The Roommate managed the top spot this weekend, much like The Rite nabbed the top spot last weekend. It was based on star power alone, and Leighton Meester is a decent draw for the right demographic. Expect a sizable drop next weekend, seeing as The Rite dropped 62.4% from its opening. The King's Speech, True Grit, and Black Swan continue to soldier on toward impressive totals. That doesn't mask the depression in the box office. So far this year, the box office is a whopping 34.8% lower than it was at this point last year. We can't blame the lack of Avatar anymore. We blame the lack of anything worth our time. I can't wait for the promises of next weekend, but not in terms of quality. A weekend with new releases from Channing Tatum, Adam Sandler, and Justin Bieber is almost guaranteed for success.

1. The Roommate (First Weekend; $15.6 million)
2. Sanctum (First Weekend; $9.2 million)
3. No Strings Attached (Third Weekend; $8.4 million)
4. The King's Speech (Eleventh Weekend; $8.3 million)

5. The Green Hornet (Fourth Weekend; $6.1 million)

6. The Rite (Second Weekend; $5.6 million)
7. The Mechanic (Second Weekend; $5.4 million)
8. True Grit (Seventh Weekend; $4.8 million)

9. The Dilemma (Fourth Weekend; $3.5 million)

10. Black Swan (Tenth Weekend; $3.4 million)

No comments:

Post a Comment