Sunday, February 27, 2011

Box Office Update: So Weak

Looks like animated fanfare is gaining speed, while everything else is quite literally stalling. Gnomeo and Juliet finally took the top spot after holding strong over the past two weeks. Hall Pass was the biggest new release, but didn't really astonish with its numbers. Drive Angry came in eighth with only $5 million the first weekend, which is far less than it probably deserved. Justin Bieber: Never Say Never released the extended director's cut, which only slightly held back the decline. The King's Speech is probably the most notable, expanding to 300 more locations to make for nice hold on Oscar weekend. Surprisingly, despite everything, this weekend had only a 10% decrease from last year. It looks like we've finally reached the turnaround in the box office.

1. Gnomeo and Juliet (Third Weekend; $14.2 million)
2. Hall Pass (First Weekend; $13.4 million)
3. Unknown (Second Weekend; $12.4 million)
4. Just Go With It (Third Weekend; $11.1 million)
5. I Am Number Four (Second Weekend; $11 million)
6. Justin Bieber: Never Say Never (Third Weekend; $9.2 million)
7. The King's Speech (Fourteenth Weekend; $7.6 million)
8. Big Mommas: Like Father, Like Son (Second Weekend; $7.5 million)
9. Drive Angry (First Weekend; $5.1 million)
10. The Roommate (Fourth Weekend; $2.1 million)

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