Friday, December 24, 2010

Lightning In A Bottle: Best Trailers of 2010

5. Super 8



I know it's a trailer for a film coming out in 2011, but I'm counting any trailer released this year under this list. The most entertaining part of Iron Man 2, sad as it is to say, was the trailers before the film. I payed to see the film a second time, just so I could see those trailers again. J.J. Abrams' secret new trailer for Super 8 arrived very much in the same way that the trailer for Cloverfield did. The only difference was that news of this trailer leaked onto the internet shortly before it debuted, so it was only half a surprise. Still, Abrams does know how to put together an intriguing teaser, packed with special effects, silent intrigue, and the question of what exactly it is all supposed to mean. We'll have to wait until next year to see if it'll actually be worth it, but we've got our fingers crossed.

4. The Social Network



The reveal of the final trailer for David Fincher's much anticipated The Social Network was divided, as the previous two weeks gave us two interesting and unique teasers. Then we got the final work of art, and it gave us an idea of what exactly we were in for. "The Facebook Movie" was no longer a simple joke. It was a film that could be taken seriously by audiences and critics. Right from the opening, the trailer pushed style and art before thrusting us forward into dark yellow cinematography of Harvard. The screenplay was praise-worthy, even in such a fragmented format. The cover of Creep that played in the background gave an eerie undertone to it all, fit the theme of the film, and it soon became the song that best described this year in film.

3. Blue Valentine



I have a special preference for these trailers that don't go with the regular format, and instead decide to go with something a little simpler, but more striking. In many ways, this trailer works brilliantly for this specific film, because even though it doesn't quite go over the bar with grit, it's still quite raw. It's certainly enough to get me in the theater, because Michelle Williams and Ryan Gosling are two spectacular understated actors. They're so honest in the interpretation of all this. It only hints at the insanity that ensues when their relationship starts to crumble, but it's only a teaser trailer. It's meant to get you interested, and this one gets us into the seats.

2. Black Swan



There were two trailers this year that had absolutely everybody talking, because they challenged the audience to buy into their insanity, and succeeded. This was really close to nabbing the top spot, but Darren Aronofsky's Black Swan still has plenty going for it. The first footage that made its way to the public was gob-smacking, and gave the consistent feeling of WTF(?) throughout that final minute. We knew it was going to be absolutely terrifying, but there were points in which it just got disturbing. From that creepy crow-face to red-eyed Nina pulling a black feather out of her skin. At a point I was wondering whether it was a ballet-thriller or some dark work of fantasy. Back then, I didn't think this film would be nominated for Best Picture, but I knew it was going to be amazing.

1. Inception



It may seem like a bit of an overstatement, but there is no way this could be considered anything less than the best trailer of the year. A lot of what went into it was the mystery and anticipation surrounding Christopher Nolan's latest mindbender, and all of that is still there. Wally Pfister's cinematography is always brimming with artistry and detail, and combining that with the unique visuals that the dream world provides us is like catching lightning in a bottle. I watched this trailer at least twenty times in a row when it reached the internet. Perhaps the most important quality of it all was Zack Hemsey's Mind Heist, which played in the background of the trailer. It brought all the excitement and anticipation out to the audience on an emotional level. This trailer was a success on every level of sound, sight, and editing. From that moment on, the main event of the summer was Inception.

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