Sunday, March 27, 2011

Box Office Update: Felled by a Wimpy Punch

It's kind of hard to believe how pathetic the box office has been this year. There have been films that from afar seemed like definite irrational box office successes, such as Battle: Los Angeles and more recently Sucker Punch, and yet they have come in to less than spectacular numbers. It's kind of sad and depressing that a film made with all the things that guys love (girls, dragons, etc.) ended up drawing such a small opening. Zack Snyder's psychological action film Sucker Punch came in at #2 with a gross that doesn't even head past $20 million. Even more surprising than that low income is what it was surpassed by.

Diary of a Wimpy Kid: Rodrick Rules performed exactly as expected to, drawing in enough excited children to surpass Snyder's under-performer. Kids being kids, you can expect them to return to the film across the following weeks. Talking of which, there were some pretty strong holdovers from last weekend, with Limitless and The Lincoln Lawyer both dropping less than 20%. Mars Needs Moms took the biggest dip of 59%, its target audience being snatched away by the top new release. Interesting enough, the top news of the weekend is probably Rango shooting past the $100 million mark, making it the first film of 2011 to do that. Adam Sandler's Just Go With It came just behind it, edging past the mark by a far more minuscule degree. Surprisingly, this weekend ended up being just 6.8% less than last year, when How to Train Your Dragon came in at the top spot. It did on the other hand come 22.9% lower than two years ago when Monsters vs. Aliens wowed audiences so.

1. Diary of a Wimpy Kid: Rodrick Rules (First Weekend; $24.4 million)
2. Sucker Punch (First Weekend; $19 million)
3. Limitless (Second Weekend; $15.2 million)
4. The Lincoln Lawyer (Second Weekend; $11 million)
5. Rango (Fourth Weekend; $9,8 million)
6. Battle: Los Angeles (Third Weekend; $7.6 million)
7. Paul (Second Weekend; $7.5 million)
8. Red Riding Hood (Third Weekend; $4.3 million)
9. The Adjustment Bureau (Fourth Weekend; $4.2 million)
10. Mars Needs Moms (Third Weekend; $2.2 million)

1 comment:

  1. It's emberassing how much of a flop Sucker Punch for WB, I mean look at how much it was frontloaded on Friday and then declined from Friday to Saturday to Sunday. Word of the mouth is awful and I'm glad I decided not to see it at the last minute.