I can't say that POM Wonderful Presents "The Greatest Movie Ever Sold" looks to be "the Inception of documentaries", or "groundbreaking", or anything that the quotes say it's going to be, but it looks hilarious as hell. I doubt I'll go through any other documentary this year that makes me feel as happy as this film seems. Documentaries are, by design, supposed to expose some sort of injustice happening in the world, and are usually depressing because of that. This may be one of the rare documentaries that doesn't make me more pessimistic about humanity. It looks funnier than most comedies that have come out so far this year.
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