I think we can now break down how 
2011 at the box office is shaping up in comparison to past years. This weekend wasn't exactly a great weekend, but it could've been a lot worse. It did decline from where it was last weekend, but there wasn't really anything major in release to urge people to head out to the theater. Limitless ended up as the #1 film this weekend, but didn't manage to break the $20 million mark. The average income per theater was impressive, but it still lacked something crucial. Rango held onto second place, boosting the animated western to about $92 million. The film should break the $100 million mark next weekend, making it the first film to do so this year.
2011 at the box office is shaping up in comparison to past years. This weekend wasn't exactly a great weekend, but it could've been a lot worse. It did decline from where it was last weekend, but there wasn't really anything major in release to urge people to head out to the theater. Limitless ended up as the #1 film this weekend, but didn't manage to break the $20 million mark. The average income per theater was impressive, but it still lacked something crucial. Rango held onto second place, boosting the animated western to about $92 million. The film should break the $100 million mark next weekend, making it the first film to do so this year.Battle: Los Angeles took a considerable dive of 59%, landing right behind Rango after opening in the top spot last weekend. The Lincoln Lawyer and Paul both managed decent numbers, but nothing at all spectacular given the hype surrounding them. Surprisingly enough, the wide release that held on most honorably was Mars Needs Moms. I guess 3D still has enough appeal to keep children in the theaters. Overall, this weekend was down 9.9% from last year when Alice in Wonderland held onto the top spot for the third week in a row, but up 7.1% from 2009 when Knowing opened at #1.
1. Limitless (First Weekend; $19 million)2. Rango (Third Weekend; $15.3 million)
3. Battle: Los Angeles (Second Weekend; $14.6 million)
4. The Lincoln Lawyer (First Weekend; $13.4 million)
5. Paul (First Weekend; $13.2 million)
6. Red Riding Hood (Second Weekend; $7.3 million)
7. The Adjustment Bureau (Third Weekend; $5.9 million)
8. Mars Needs Moms (Second Weekend; $5.3 million)
9. Beastly (Third Weekend; $3.3 million)
10. Hall Pass (Fourth Weekend; $2.6 million)
Despite the fact that none of the films cracked the $20 million mark, the fact that the films were at least bunched together like that shows that audience members had a lot to chose from and based on some comment pages on other sites, they were quite happy with the new releases. And WinWin did OK I guess in it's debut and Jane Eyre expanded to nearly 30 theaters and did quite well (I was actually going to go to a city that was playing that movie but at the end didn't)
ReplyDeleteOh, and Just Go With It is less than $2 million dollars away from the $100 million mark, so that might get there first.