Showing posts with label Diary of a Wimpy Kid 2: Rodrick Rules. Show all posts
Showing posts with label Diary of a Wimpy Kid 2: Rodrick Rules. Show all posts

Sunday, August 5, 2012

Box Office Report: "Recall" falters as cinema recovers

It's been a solid two weeks since I tuned in on the box office, for the most part because it's had quite a downward tumble in the wake of the Aurora shootings. It was expected that we'd have a dry rest of the season following "The Dark Knight Rises", but audiences have generally felt rather shy and hesitant regarding cinematic endeavors of recent weeks. Out of lack of options, I only revisited the theater recently, all to share the experience of "Magic Mike" with somebody else. It feels like the trip to see a movie has taken on a greater symbolic meaning, as it's about the act of sharing with somebody, amongst a theater of similarly bound individuals.

Thus it makes sense that "Total Recall" didn't really call out to audiences as joyous experience to share. Perhaps on some father-son level, but outside the male crowd, I don't see this playing too widely. Even there, most guys are still experiencing "The Dark Knight Rises", which is growing a few stronger legs than it initially had. The weight of critical disappointment and the unfortunate event that introduced it to theaters took its toll in a very frontloaded fashion. That's working to the film's advantage now, as some stragglers are coming along to it, and if for no other reason than not having better options, plenty are revisiting.

Sunday, April 10, 2011

Box Office Update: Branded on Both Ends

We're getting very close to actually being ahead of where we were in 2010, and I can't quite pick up why we have been failing so much this year. Audiences still aren't being intelligent with their choices, but they just aren't going to the theater as much as they used to. I admit that I visited the theater more often last year than I have this year, but I'd never wait for a film I'm truly excited to see to release on DVD. The theatrical experience is one of the things that makes this medium of art and entertainment so powerful. I do hope that this year's box office slump has more to do with the quality of the films playing, and less to do with people having grown tired of the big screen experience.
We can still expect films like Hop to succeed more than anything else, an immediate and sustainable draw for the child crowd. The Easter themed flick held onto the top spot, dropping 42.2% from its debut. Another strange draw for the kiddie crowd, Arthur, took second place with the highest of four relatively low openings. Hanna, the true spectacle of this weekend, was right behind it with a higher average per theater. Soul Surfer, which played surprisingly well with audiences this weekend, followed Hanna with an even higher average. Last weekend's horror film, Insidious, held on most impressively amongst last weekend's films, dropping only 26.6%. Your Highness skidded just below the $10 million mark, marking the lowest income of the new releases. Source Code dropped by a margin less than Hop, but greater than Insidious, falling 38.9%. Overall, this weekend was a 13.9% drop from 2010, when Date Night opened shortly behind the second weekend of Clash of the Titans.

1. Hop (Second Weekend; $21.7 million)
2. Arthur (First Weekend; $12.6 million)
3. Hanna (First Weekend; $12.3 million)
4. Soul Surfer (First Weekend; $11.1 million)
5. Insidious (Second Weekend; $9.7 million)
6. Your Highness (First Weekend; $9.5 million)
7. Source Code (Second Weekend; $9 million)
8. Limitless (Fourth Weekend; $5.7 million)
9. Diary of a Wimpy Kid: Rodrick Rules (Third Weekend; $4.9 million)
10. The Lincoln Lawyer (Fourth Weekend; $4.6 million)

Sunday, April 3, 2011

Box Office Update: Snuffed at the Source

Fun Fact: The 2011 box office is still failing miserably in comparison to both 2010 and 2009. I get the feeling that once we reach the summer movie season, things will pick up and we'll be on our way to a solid number to end the year on. This weekend does come as something of an upset, because there is a genuinely great film for audiences, but their attention seems to be averted by the typical drivel. Hop came on top, managing a gross that comes close to surpassing Rango. Kids flicks have had the greatest financial success thus far this year, and that trend is continuing here.

Source Code
did lure in the majority of the adult audiences this weekend, but such a paltry number as $15 million has to disappoint in some way. Insidious came just behind it, revealing where the other adult crowds decided to go. Diary of a Wimpy Kid: Rodrick Rules fell to forth place with a massiv
e 57% drop. Even more massive was Sucker Punch's descent of 68%, spelling quick and sudden death for Zack Snyder's only original effort. This weekend constituted a 33% drop from the same weekend last year, when Clash of the Titans opened to a large, but circumstantially disappointing, number.

1.
Hop (First Weekend; $38.1 million)
2. Source Code (First Weekend; $15 million)
3.
Insidious (First Weekend; $13.5 million)
4. Diary of a Wimpy Kid: Rodrick Rules (Second Weekend; $10.2 million)
5.
Limitless (Third Weekend; $9.4 million)
6. The Lincoln Lawyer (Third Weekend; $7 million)
7. Sucker Punch (Second Weekend; $6.1 million)
8. Rango (Fifth Weekend; $4.5 million)
9.
Paul (Third Weekend; $4.3 million)
10.
Battle: Los Angeles (Fourth Weekend; $3.5 million)

Sunday, March 27, 2011

Box Office Update: Felled by a Wimpy Punch

It's kind of hard to believe how pathetic the box office has been this year. There have been films that from afar seemed like definite irrational box office successes, such as Battle: Los Angeles and more recently Sucker Punch, and yet they have come in to less than spectacular numbers. It's kind of sad and depressing that a film made with all the things that guys love (girls, dragons, etc.) ended up drawing such a small opening. Zack Snyder's psychological action film Sucker Punch came in at #2 with a gross that doesn't even head past $20 million. Even more surprising than that low income is what it was surpassed by.

Diary of a Wimpy Kid: Rodrick Rules performed exactly as expected to, drawing in enough excited children to surpass Snyder's under-performer. Kids being kids, you can expect them to return to the film across the following weeks. Talking of which, there were some pretty strong holdovers from last weekend, with Limitless and The Lincoln Lawyer both dropping less than 20%. Mars Needs Moms took the biggest dip of 59%, its target audience being snatched away by the top new release. Interesting enough, the top news of the weekend is probably Rango shooting past the $100 million mark, making it the first film of 2011 to do that. Adam Sandler's Just Go With It came just behind it, edging past the mark by a far more minuscule degree. Surprisingly, this weekend ended up being just 6.8% less than last year, when How to Train Your Dragon came in at the top spot. It did on the other hand come 22.9% lower than two years ago when Monsters vs. Aliens wowed audiences so.

1. Diary of a Wimpy Kid: Rodrick Rules (First Weekend; $24.4 million)
2. Sucker Punch (First Weekend; $19 million)
3. Limitless (Second Weekend; $15.2 million)
4. The Lincoln Lawyer (Second Weekend; $11 million)
5. Rango (Fourth Weekend; $9,8 million)
6. Battle: Los Angeles (Third Weekend; $7.6 million)
7. Paul (Second Weekend; $7.5 million)
8. Red Riding Hood (Third Weekend; $4.3 million)
9. The Adjustment Bureau (Fourth Weekend; $4.2 million)
10. Mars Needs Moms (Third Weekend; $2.2 million)

Friday, March 25, 2011

The Weekend Report: Success Is A Fantasy

As has happened almost every weekend this year, we can't really expect anything monumental or spectacular, no matter how large a budget a film releasing has. I did have a small spark of hope lit for Sucker Punch, because how can you not for a film set in the unstable dream world of a young girl in a mental asylum. Besides that, there's also the flash, flair, and overwhelming noise that made the trailer an unwilling assault on the senses. The latter of those appeals to the dumb grunt male audience this film is targeting, and the former is a cinephile's vain hope for something greater than indicated. The former isn't a factor in Sucker Punch, and I can't say I hold out much hope to see the film this weekend. If it makes as little sense as reviews are contesting, I can't see a reason to shell out $10 for it.

The only other option this weekend is Diary of a Wimpy Kid 2: Rodrick Rules, and we know what the target demographic of that picture is. As such, we can expect it to do moderately well for itself this weekend, giving Zack Snyder's mindless action fest a run for its money. I'd like to think that maybe one of these films will break the mold and come out of the weekend with a figure north of $50 million. I think we'll just have to wait until May for that sort of nonsense. Success is a fantasy right now, and we are waiting for that to change. So what do I suggest you do with your Friday nights? I think I've made that abundantly clear by now.

Thursday, March 24, 2011

For Your Anticipation: I'm Calling Them "Mom Bucks"

I guess there are certain benefits to hating everything, because it's kind of boring to read something favorable. Diary of a Wimpy Kid: Rodrick Rules is the only film out of last month's "Dread Locks" poll that I will not have seen, and I'm honestly quite happy about that. Rango turned out to be somewhat better than I expected, and Red Riding Hood was just a hilariously awful experience. I can't imagine deriving any such pleasure from this film. Such predictable kids pics are only entertaining for those devoid of intelligent thought, and that happens to be the target demographic of this film. With this film lacking Chloe Moretz, I can't think of a reason I should see it. It doesn't look like the worst film ever, but it looks worthless.


Saturday, February 19, 2011

Dread Locks: March 2011

I have truly given up at this point on seeing The Roommate, despite my predisposition to see it. I will eventually get around to it on DVD, at which point I will gladly inform you of all its "prowess", but I'd like to be in a position to have money before heading into a position of spending money on such lesser trifles. Hopefully I'll be in that sort of position next month, and it's a pretty good thing too based on the films up for contention in this month's "Dread Locks" poll. I had plenty of likely horrid works to choose from such as Take Me Home Tonight, Mars Needs Moms, and The Lincoln Lawyer. That's not even to mention the films that look good but could turn out to be less than favorable. A film named Elektra Luxx sounds like it's begging to be on a list like this, but actually looks somewhat decent. Am I supposed to condemn a film starring Joseph Gordon-Levitt?

The films in contention for this month's poll are mostly mainstream efforts, which is something corporate Hollywood has no problem supplying us with. First up is Rango, the animated western about a pet chameleon who finds himself becoming the sheriff of a miniaturized western neighborhood. The film comes from Pirates of the Caribbean director Gore Verbinski, who hasn't really been known for outstanding quality. I don't expect many truly inspired laughs or any heartfelt musings of Pixar proportions. Kids will eat just about anything up, and Nickelodeon hasn't had the greatest track record with kids films in the recent past.

The other two are of live action origins, and the one currently getting the most votes is Red Riding Hood. The much maligned hybridization of The Twilight Saga and the tale of "Little Red Riding Hood" is bound to pull in delirious female audiences, and I can never resist the chance to poke fun at this sort of cinematic manure. The third film on the slate is Diary of a Wimpy Kid 2: Rodrick Rules, and if this turns out to be the film I end up seeing, I'll be entering into it without any previous knowledge of the series. I'm obviously going to be instantly lost in the complex mythology. Those are your choices, so be sure to vote before the month is out, and for trailers for the films click on the links provided.