Sunday, June 27, 2010

Box Office Report: Toy Story wins again; Grown Ups takes #2

Toy Story 3 held its own against two new releases this weekend, and if it weren't for the films coming in this week, I'd say it'd have a good shot at doing it again. The threequel took in an estimated $59 million this weekend, but that's subject to change based on how it does for the rest of Sunday. I'm guessing that it'll probably end up just over $60 million. That'd be an impressive opening weekend for any ordinary Pixar film. The film is very likely to beat Iron Man 2's total, and could very well be the top film of the summer.

Moving on to the new releases, Grown Ups took in a better than expected $41 million. However, in all honesty, did we really believe that audiences wouldn't go for this film? It's critical failure, a juvenile comedy, and quick cash in for the stars of the film. Hopefully, the negative audience reaction will kill this film within the next two weeks. As for the other new release, Knight and Day did surprisingly well given the small amount it took in opening day. The action-comedy took in a decent $20.5 million, but things don't look too bright for the film as two juggernauts enter the market this week.

The overall box office pailed in comparison to last year, when Transformers 2 premiered in first place. Things will likely change this week, when Twilite: Eeclips and The Last Airbender release.

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