Saturday, June 19, 2010

The Friday Take: June 18th

Lets start by focusing on what failed miserably on Friday. Jonah Hex took in a mere $2 million yesterday, boding towards a $5 million take for the weekend, and a $10 million total gross. They probably weren't expecting too much from the dismally reviewed, poorly marketed film going up against Toy Story 3. But there are plenty more interesting hits to hear about, like Cyrus. The indie film starring John C. Reilly and Jonah Hill took in $52 thousand from 4 theatres. It may take in a good $130 thousand for the whole weekend. Isn't that exciting?

So on to Toy Story 3, the final film in the beloved Pixar franchise broke the record for highest opening day for an animated film, taking in $41 million. The previous record holder was Shrek the Third, which opened with 38 million on the first day, and $122 million for the entire weekend. That bodes well for the Pixar classic, which will probably end the weekend in the range of 130 million, given the hype that the film is likely to inspire, as well as the added cost of 3D, which is worth it for Day and Night alone. If that weekend estimate holds up, and the film plays well through the rest of its run, it may hit the $400 million mark.

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