Sunday, June 20, 2010

Box Office Report: Pixar 'Toy's with the market

So, after a promising opening on friday, Toy Story 3 went on to win the weekend with $109 million, beating Transformers: Revenge of the Fallen's previous June opening weekend record. While the film didn't beat Shrek the Third's animated opening record of $121 million, it was still Pixar's biggest opening ever. After the $41 million opening day, the sequel lost a small amount on saturday, taking in $37 million, and then grabbing a strong $31 million on sunday. Judging by how the film is playing with audiences, it may get a little more when the exact numbers come in tomorrow.

The Kung Fu Kid held surprisingly well against the toys, dropping only 47.9% to $29 million. The remake of the 80's film seems poised at getting more than $150 million. The A-Team fell a decent 47.3% to 13.8 million, bringing the total to almost $50 million. Get Him to The Greek held its own against insurmountable odds, getting 6.1 million, and putting it on track to meet Sarah Marshall's final gross of $63 million. It looks like its the end for Shrek Forever After, after the final installment fell 65% to 5 million. The film suffered from Toy Story 3 taking away 3D screens and the target audience of the film.

Meanwhile, on the lower end of the box office alley, Jonah Hex met a premature and grisly death at the hand of its $5 million opening total. The only sadness that grips me is that Megan Fox has had two flops in a row, and doesn't have Transformers to comfort her anymore. A note to the actress for the future: If you're going to be independent, do it when you have better roles to support you. This weekend was up a whopping 31% from the same weekend last year when The Proposal won the box office with a regular $33 million.

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