Sunday, November 14, 2010

Box Office Update: Safely Derailed

Well I'm feeling pretty confidant right now. Clearly not confidant enough to come up with a better title for this segment, but we can't expect all the problems with the world to be solved in one day, now can we? Needless to say that Megamind ended up keeping the top spot for one additional weekend, dropping a mere 35% despite the blunt force that Unstoppable was beginning to accumulate. Tony Scott's new thriller has a chance to post a higher total before the weekend is officially over, but I doubt it will end up topping the Dreamworks favorite. 3D sells when it is used properly and in service of a good story. As for Unstoppable, I'd much rather watch this SNL sketch that premiered last night than the actual film. You get the point easily from it.



Skyline didn't post a debut as high as analysts were expecting, though it somehow did break even this weekend due to a short budget. Morning Glory held up much better than I expected, though still nothing too impressive. Due Date dropped 52%, but only went down to third place, so it can still be called a success. Not as huge as The Hangover, but that's too much to hope for. For Colored Girls took to biggest drop of 65%, proving that audiences didn't quite adore it so much as expected. This weekend certainly paled in comparison to the same weekend last year, when 2012 opened in first with $65 million. Expect a huge increase next weekend when Harry Potter and the Deathly Hallows: Part 1 opens big while setting new records.

1. Megamind (Second Weekend; $30 million)
2. Unstoppable (First Weekend; $23.5 million)
3. Due Date (Second Weekend; $15.5 million)
4. Skyline (First Weekend; $11.7 million)
5. Morning Glory (First Weekend; $9.6 million)
6. For Colored Girls (Second Weekend; $6.8 million)
7. Red (Fifth Weekend; $5.1 million)
8. Paranormal Activity 2 (Fourth Weekend; $3.1 million)
9. Saw 3D (Third Weekend; $2.8 million)
10. Jackass 3D (Fifth Weekend; $2.3 million)

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