Sunday, November 7, 2010

Box Office Update: Mind Over Mindless

This was a pretty phenomenal weekend at the box office, for both films deserving of it and undeserving. Working from the top down, Megamind rightfully took first place thanks to the boost from 3D as well as some positive reviews. It's barely above the opening weekend that How to Train Your Dragon sustained before becoming the sleeper hit of the year. Hopefully positive word of mouth will boost the action-comedy to similar status. Meanwhile, Todd Philips' Due Date took second place with an opening not quite as high as The Hangover. The film was opening against largely mixed reviews that might have narrowed the amount of customers for the new film.

On the bottom of the spectrum for newly released films is Tyler Perry's
For Colored Girls, which opened to pathetic reviews which dispel any Oscar hopes the film had. However, it is from the illogically appealing Tyler Perry, so I guess it was always destined for box office success. It took third with a rather hefty total, but as with all of Perry's films, it will take a hit from negative word of mouth. Red held as strong as it has been for a while, keeping a solid standing the top five where other have been falling out. Saw 3D took a beating, falling north of 60% to fifth place. In all, this was a huge improvement on last weekend, and the same weekend last year when A Christmas Carol opened at the top spot.

1. Megamind (First Weekend; $47.7 million)

2. Due Date (First Weekend; $33.5 million)
3. For Colored Girls (First Weekend; $20.1 million)
4. Red (Fourth Weekend; $8.9 million)
5. Saw 3D (Second Weekend; $8.2 million)

6. Paranormal Activity 2 (Third Weekend; $7.3 million)

7. Jackass 3D (Fourth Weekend; $5.1 million)
8. Hereafter (Fourth Weekend; $4 million)
9. Secretariat (Fifth Weekend; $4 million)

10. The Social Network (Sixth Weekend; $3.6 million)

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