Saturday, July 17, 2010

The Friday Take: July 16th

Well, Inception led the crowd on Friday, as if that weren't obvious already. My only breath of disappointment is in its $21.6 million take on its first day, and that includes the $3 million it got from midnight showings. So what does that mean for the rest of the weekend? For one thing, it'll likely hit well below my generous prediction of $87 million, and it'll probably end up with $60-65 million out of the weekend. Then again, the film could dazzle audiences enough to prove more powerful on saturday and sunday, and depending on how word of mouth for the film plays out, this may be one of the better hits of the summer, and one of the few that lasts.

As for The Sorcerer's Apprentice, the film took in 5.4 million, which should lead it to a total weekend gross of $15 million or so. Despicable Me held up impressively with $10 million from friday, and it could end up with $30 million by the end of the weekend. Twilight: Eclipse continued to tumble with $4 million coming to it on friday, and may just slip below Toy Story 3's weekend total, the Pixar sequel taking in 3.5 million from friday. I suppose I probably overestimated this weekend's potential, but honestly, when's the last time we got a great live action movie that had us completely involved from start to finish?

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