Friday, July 2, 2010

Weekend Update: 1st Weekend of July

We've had to deal with some disappointing films for the past few weeks, but this week we got two films that are just plain awful. Lets start with Twilight: Eclipse, which took in around $68 million on the first day, however 30 million of that came from midnight showings. So the actual results from the rest of the day were around $38 million, which doesn't bode well for the film's prospects through the rest of the weekend. I'd say that the film should probably make about $80 million this weekend, adding to a total of around $170 million across its 5-day weekend.

As for The Last Airbender, the film brought in a strong opening of 16.3 million, but negative word of mouth should bring its 4-day total to around $38 million. I hope that this film fails, so that 10-20 years down the road, somebody else can remake the film, and this time make it something worth our time. As for holdovers, expect Grown Ups to bring in about $20 million, and Toy Story 3 to pull out $34 million from this weekend. If my word counts for anything, which it doesn't, skip Twilight, skip Airbender, skips Grown Ups, and go to see Toy Story 3 for the third or fourth time.

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