Saturday, May 29, 2010

Weekend Update: 5th Week of May

I'm noticing an unfortunate pattern this year, and that pattern involves most releases hitting below expectations. The most anticipated films of each month have all been somewhat disappointing (Edge of Darkness, Shutter Island, Alice in Wonderland, Clash of the Titans, and Iron Man 2), and I pray that doesn't happen for the film at the top of my 3 to see in June. This year has really been a dud so far, and this weekend really speaks for itself.

Isn't it a sad statement that Sex and the City 2 is set to win out the weekend, despite mediocre reviews? I respond to my own question with the most obvious answer: Yes! The film took in 14 million on thursday, and that makes it's journey into the weekend that much more profitable. Expect a five day total (including Memorial Day) of $75 million, with the film tumbling towards a total of $175 million. Then there's the competition which comes in the form of Prince of Persia: The Sands of Time.

This film seems poised towards a similarly female market, with heartthrob Jake Gylenhaal in the title role. This film looks like the epidome of the awful summer action movie. The trailer actually uses the phrases "secret guardian temple," and "skilled in the art of quick death." Only once has a more cliche'd film been released, and that was Avatar. It looks like Disney's failed attempt to seize profits from a Pirates of the Caribbean type of film. Either way, expect a four day total of $52 million.

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