Sunday, May 30, 2010

Box Office Report: 'Shrek' tramples 'Sex' and 'Persia'.

I think we get it by now. 3D sells more than 2D. I think we got that when Iron Man 2 wasn't a huge smash. I think we also got that this year has been disappointing around that same point. The final chapter of the Shrek series continues to rake in cash, bringing $43 million this weekend, a scant 39% down from last week. The success of the film spelled doom for the two new 2D releases. Sex and the City 2 just barely came in second with $32 million, adding to the $13 million the film made on thursday.

Prince of Persia: The Sands of Time, brought in modest, but not spectacular $30 million this weekend, but wasn't able to truly captivate audiences. I don't see it being a smash hit in the following weeks, nor do I predict for Sex and the City 2. Iron Man 2 took another small drop of 39%, bringing it's total to $274 million. The film will probably make it to $300 million in the following two weeks. This weekend was down 14% from the same weekend last year when Up and Drag Me to Hell released to critical acclaim.

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