Saturday, May 15, 2010

Weekend Update: 3rd Week of May

This weekend we have one of those epic boxing matches in the multiplex that we haven't had since The Hangover's opening took on Up's second weekend, a year ago. Iron Man 2 entered the ring with mixed applause, and ended it's first weekend in triumph, but not the same success it wanted. This weekend Robin Hood comes into the fold with even less critical praise, but depending on how the audience receives it, it could end the weekend on top.

Last year Angels and Demons just barely overtook Star Trek, so this could be the same sort of event. I'm edging for Robin Hood to come in with just more than $50 million this weekend, and Iron Man 2 falling just below that. The gradual decline in sales for the superhero sequel this week hasn't been favorable, nor has the audience response. The only other new release is Letter to Juliet, which I don't expect to be good, but I expect to garner a decent following of idiotic teenage girls, and some smart ones who just see it for the hell of it, raising the weekend total to around $18 million.

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