Sunday, October 30, 2011

Box Office Update: "Puss" Wins the Weekend

This weekend has just been a complete barrage against the box office that nobody could have foreseen before two days ago. There was bound to be some slight weakness in the pot, as there most definitely will be on Halloween weekend. But the freak snowstorm combined with Game 7 of the World Series just set things back colossally. I'd say if you give these films about 10% interest, you'll get what they would have made this weekend. Instead, we have this, and it's not all that inspiring. All that said, it still was a welcome increase upon where we were in 2010, which was with "Saw 3D" reaping its meager opening earnings.

And that's meager in comparison to the films this weekend, the top spot going unsurprisingly to "Puss in Boots", which was pushed forward a week to get the kiddie market who was all jazzed up for Halloween. That idea clearly backfired a bit. All the same, the film opened well-ish. But it's still worth noting that "Paranormal Activity 3" dropped as much as we expected it to, so perhaps the weekend box office wasn't totally affected by the onslaught of outlying elements this weekend. All the same, that doesn't ring too well for "In Time" or "The Rum Diary", the first of which performed admirably in comparison to its counterpart. Sure, this weekend was a success compared to last year, but the films are still in a dicey situation as far as the box office goes.

1. "Puss in Boots" (First Weekend; $34 million)
2. "Paranormal Activity 3" (Second weekend; $18.5 million)
3. "In Time" (First Weekend; $12 million)
4. "Footloose" (Third Weekend; $5.4 million)
5. "The Rum Diary" (First Weekend; $5 million)
6. "Real Steel" (Fourth Weekend; $4.7 million)
7. "The Three Musketeers" (Second Weekend; $3.5 million)
8. "The Ides of March" (Fourth Weekend; $2.7 million)
9. "Moneyball" (Sixth weekend; $2.4 million)
10. "Courageous" (Fifth Weekend; $1.8 million)

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