Sunday, May 8, 2011

Box Office Update: Mostly Refreshing

After last weekend gave us the lightning charge we needed after a long period of box office disappointment, this weekend continued the upward trend as best it could given the circumstances. This same weekend last year gave us the gigantic opening of Iron Man 2 which, despite being something of a disappointment, managed to be the highest opening of the year. Heading into this weekend, I was sure that the top ten this weekend wouldn't be able to surpass that. That being said, things were still pretty positive this weekend. Thor opened up to an impressive $66 million, confronting the public cynicism that has been surrounding it for months. Needless to say, it was the big winner this weekend.

It obviously didn't beat out Fast Five, which had franchise power going for it, along with the action crowd that's usually drawn in by Vin Diesel and Dwayne Johnson. However, I'd say Thor has a better chance at maintaining its crowds in the coming weeks, seeing as Fast Five dropped 62.3% from its opening. I'm not exactly surprised by this, but it was surprising after so many were clearly fans of the film. As for the other new releases, do I really have to comment on them? Jumping the Broom and Something Borrowed both landed around the same $13 million territory. Rounding out the top five was Rio, which fell a considerable 44.5% seeing as it had some 3D screens taken from it. That's not as major a factor as it was two years ago, as there are more 3D screens now than there were before. This weekend was only 10% down from the same weekend last year, which is still something of a victory.

1. Thor (First Weekend; $66 million)
2. Fast Five (Second Weekend; $32.5 million)
3. Jumping the Broom (First Weekend; $13.7 million)
4. Something Borrowed (First Weekend; $13.1 million)
5. Rio (Fourth Weekend; $8.2 million)
6. Water for Elephants (Third Weekend; $5.6 million)
7. Madea's Big Happy Family (Third Weekend; $3.9 million)
8. Prom (Second Weekend; $2.4 million)
9. Soul Surfer (Fifth Weekend; $2.1 million)
10. Hoodwinked Too! (Second Weekend; $1.9 million)

1 comment:

  1. While everyone is celebrating that Thor is number one, I think that that's a dissapointing number for the first weekend of May.

    As for Fast Five, remember it dropped a lot because all of its fans saw it in the first week. From here on out the only people buying tickets for it will be repeat viewers and people curious about the movie.

    And I'm surprised by how low The Beaver opened.