Friday, April 15, 2011

Theatrical Trailer: Cowboys & Aliens

If a trailer runs through roughly the same footage and terrain as the previous one, can it still be thrilling in a whole different way? The marketing team behind Cowboy & Aliens sure seem to think so, and it looks like it's paying off so far. I've been on the fence concerning this effort since the first trailer, because I wasn't sure if they'd properly manage the two story aspects organically. This trailer gives an emotional backbone for all the badassery and explosions. While I'm at it, Daniel Craig does a brilliantly grizzled American western accent.

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