Sunday, April 17, 2011

Box Office Update: Vacation Cut Short

At this point, I'm sick and tired of people making excuses for not heading out to the theaters this weekend. It's no longer a fitting excuse to say that there's nothing worth watching out there, because that's a lie. Hanna proved to be something brilliant, Source Code was an intriguing and emotional journey, and Scre4m is an enjoyable enough romp if you're not looking for brilliance. So how is it that these films are being criminally under-appreciated at the box office? It probably has to do with the unreasonable boost in ticket prices. It is getting to the point in which it is not a weekly escape so much as an occasional luxury.

I admit that I did not get around to seeing Rio this weekend, mostly because I didn't have such an urge to rush out to the theater. It appears I was the only one, as families flocked (no pun intended) to the 3D animated adventure. I hope I'll get around to it sometime this week, but it's not an immediate priority. Scre4m underperformed at the box office, falling back on Saturday and Sunday grosses after a somewhat promising Friday. It's highly characteristic of how Sucker Punch performed a few weeks ago. Hop fell just as much as expected, which isn't at all surprising. Hanna fell being Soul Surfer, dropping 40.8% and 30.2% respectively. The Conspirator fared about as well as Scre4m did, at least in terms of per theater averages. The box office this weekend was actually 4.5% higher than it was the same weekend last year, when Kick-Ass also disappointed at the opening spot. How to Train Your Dragon picked up the slack in hold overs.

1. Rio (First Weekend; $40 million)
2. Scre4m (First Weekend; $19.3 million)
3. Hop (Third Weekend; $11.2 million)

4. Soul Surfer (Second Weekend; $7.4 million)
5. Hanna (Second Weekend; $7.3 million)

6. Arthur (Second Weekend; $6.9 million)

7. Insidious (Third Weekend; $6.8 million)
8. Source Code (Third Weekend; $6.3 million)
9. The Conspirator (First Weekend; $3.9 million)
10. Your Highness (Second Weekend; $3.9 million)

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