Sunday, November 6, 2011

Box Office Update: Kitty's Got Claws (sorry.)

This weekend was always on pace to be 25.9% lower than the same weekend last year, when "Megamind" opened to the top spot of $46 million. I still find quite a degree of guilty pleasure out of that one, but it's such a fun little charmer, despite those corny musical cues. "Puss in Boots" didn't exactly draw me out in the same fashion, and I doubt I'll see it at all. All the same, you've gotta hand it to the film for making the best out of an at first regrettable situation. The film opened to $34 million last weekend, which nobody was really that ecstatic about. However, the film turned it around this weekend with an astonishing drop of just 3%, and just $1 million less than last weekend.

So that certainly gave this weekend an extra boost. It didn't change the fact that "Puss" was $13 million below "Megamind", "Tower Heist" $7.5 million down from "Due Date", and "Harold and Kumar" $6 million away from "For Colored Girls". Though I will say that that last comparison is in no way appropriate the way the other two comparisons are. Suffice it to say that "Paranormal Activity 3" is holding much better than its predecessor, though still going by intermittent 50% drops here and there. It'll certainly be the first $100 million hit of the fall season, though "Puss in Boots" will so follow, not to mention the windfall of holiday blockbusters on the rise. So consider this weekend to be a mild, but not outstanding, success of sorts. Be thankful for what you have.

1. "Puss in Boots" (Second Weekend; $33 million)
2. "Tower Heist" (First Weekend; $25 million)
3. "A Very Harold and Kumar 3D Christmas" (First Weekend; $13 million)
4. "Paranormal Activity 3" (Third Weekend; $8.5 million)
5. "In Time" (Second Weekend; 7.7 million)
6. "Footloose" (Fourth Weekend; $4.5 million)
7. "Real Steel" (Fifth Weekend; $3.5 million)
8. "The Rum Diary" (Second Weekend; $2.9 million)
9. "The Ides of March" (Fifth Weekend; $2.0 million)
10. "Moneyball" (Seventh Weekend; $1.9 million)

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