Sunday, March 28, 2010
Box Office Report: 'Dragon' Takes Off
How to Train Your Dragon won the weekend at the box office, but it's kind of a melancholy victory. Where other Dreamworks films like Monsters vs. Aliens and Kung Fu Panda opened to around $60 million, Dragon opened to a modest $43.3 million. I won't say that it kills the film on impact, but if it's going to continue as a franchise the film will have to grow some serious legs over the coming weeks against such competition as Clash of the Titans and Kick-Ass. Alice in Wonderland stood strong over the weekend taking in $17.3 million, despite losing quite a few of its 3D screens to Dragon. Hot Tub Time Machine brought in $13.7 million, which doesn't bode well for its chances over the following weeks. Overall this weekend was down 17% from the same weekend last year.
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