Friday, March 26, 2010

Weekend Update: 4th Week of March

After weeks of middling to mediocre films there is an actual reason to go the theatres this weekend. It for the most part takes the form of How to Train Your Dragon. The trailers haven't projected the film in the best light, focusing more on the kid friendly elements to draw in their target audience. Reviews however have been supporting the film as much better than most of the other Dreamworks films. The added cost of 3D will allow opening weekend grosses to skyrocket, landing in the area of $60 million. The other new release this weekend, Hot Tub Time Machine hasn't garnered nearly as much attention, but has gotten a modest amount of critical support. So expect it to take in around $19 million.

Also if you are looking for a more intimate film, seek out Greenberg (Directed by Noah Baumbach) which is expanding to 187 theatres this week. But if you're part of the lowest demographic that has no interest in any of those films, I suggest catching Alice in Wonderland in 3D before it is completely evicerated at the box office next week when Clash of the Titans comes in.

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