Yesterday James Cameron's Avatar took in another $25,000,000 on its third friday of release. Not only is that up 8% from last friday, but it sets a new record for highest grossing on a third friday. In fact, not only is Avatar on track it shatter the record for third weekend, it looks to be the only film to have a weekend gross above $70 million for three weeks. Expect more records to be broken before the scifi epic leaves theatres. Right now it is on track to close release with $500-550 million, but if it ends up winning quite a few Academy Awards as many expect it will, it could go on to dethrone Titanic as the highest grossing film domestically, trailing behind it only in worldwide grosses.
In other box office news Sherlock Holmes took in nearly $15 million on its second friday, and seems on track to gross a modest $43 million second weekend. The Alvin and the Chipmunks sequel took in $12.5 million looking toward a $33-35 million second weekend, and It's Complicated slipped 1% from last friday to take in $7.1 million, making it likely to match its first weekend total of $21 million.
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