Sunday, August 14, 2011

Box Office Update: "Help" Wins Under "Rise"

If things seem somewhat tried and redundant in the coming weeks, it's frankly because there's absolutely nothing new to say. "Rise of the Planet of the Apes" looks to be the last major blockbuster of the summer, still holding the top slot for the second consecutive weekend. That wouldn't be such a major accomplishment if things had unfolded as predicted, but "The Help" was a surprisingly strong debut. Much as I hoped, audiences have been reacting to the drama positively in all corners. It certainly shows up the other debuts this weekend.

"Final Destination 5" couldn't scrape $20 million, so things may be coming to a halt for the horror franchise. "The Smurfs" continues to reap more cash than it deserves, now climbing past $100 million. "30 Minutes or Less" proved to be mostly a failure, due likely to negative reviews and some controversy over real life events. "Glee" didn't even scratch the top ten, falling at number 11 with under $6 million. Things are still generally more positive than the end of last summer, but that could change somewhat quickly.

1. "Rise of the Planet of the Apes" (Second Weekend; $27.5 million)
2. "The Help" (First Weekend; $25.5 million)
3. "Final Destination 5" (First Weekend; $18.4 million)
4. "The Smurfs" (Third Weekend; $13.5 million)
5. "30 Minutes or Less" (First Weekend; $13 million)
6. "Cowboys and Aliens" (Third Weekend; $7.6 million)
7. "Captain America" (Fourth Weekend; $7.1 million)
8. "Crazy, Stupid, Love" (Third Weekend; $6.9 million)
9. "Deathly Hallows: Part 2" (Fifth Weekend; $6.8 million)
10. "The Change Up" (Second Weekend; $6.2 million)

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