Sunday, August 28, 2011

Box Office Update: "Help" Takes it by Storm

I suppose the box office could've tanked a lot more than it did, given the much buzzed about hurricane making its way across the east coast. I have to say that I'm personally underwhelmed by Irene, but it'll do to keep things interesting till we get some quality films our way. For now "The Help" continues to clean up the box office field, just coming shy of $100 million. I admit to completely forgetting of its staying power until it cropped up again this morning. I was focused on the new, which isn't all that interesting.

It shouldn't be surprising that "Columbiana" dominated amongst the new releases, given its action film orientation. I'd be tempted myself if I didn't know that they probably won't be repeating "never forget where you came from" to ridiculous extent as in the trailer. "Don't Be Afraid of the Dark" was close behind, which is interesting as there isn't really a demographic for it. I guess that's why it didn't break $10 million. "Our Idiot Brother" was the lowest of the new releases, which is no surprise given it's indie reputation. Doesn't play as broadly as comedies like "Horrible Bosses". Also to no surprise, this weekend performed more than 20% down from last year. Same can be expected from next weekend.

1. "The Help" (Third Weekend; $14.3 million)
2. "Columbiana" (First Weekend; $10.3 million)
3. "Don't Be Afraid of the Dark" (First Weekend; $8.7 million)
4. "Rise of the Apes" (Fourth Weekend; $8.7 million)
5. "Our Idiot Brother" (First Weekend; $6.6 million)
6. "Spy Kids 4" (Second Weekend; $5.7 million)
7. "The Smurfs" (Fifth Weekend; $4.8 million)
8. "Conan" (Second Weekend; $3.1 million)
9. "Fright Night" (Second Weekend; $3 million)
10. "Crazy, Stupid, Love." (Fifth Weekend; $2.9 million)

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