Sunday, June 26, 2011

Box Office Update: "2" Fast. Not Furious.

Seriously, what the hell is wrong with this summer? We've gone on so far without anything being truly exceptional, that I'm honestly playing quite the pessimist. I'm honestly kind of excited for Transformers: Dark of the Moon to lift me out of this rut I've been stuck in. That's not to say that films haven't been mildly successful. Green Lantern looks to be the only unmitigated failure of the blockbuster summer thus far. Things have been on a downward slope for Cars 2 all week, and yet it still displays an honorable total for this weekend.

I'm not surprised, as kids were greatly pleased with Hop a few months back, so why on earth would they not be even more pleased with Cars 2? The film beat low expectations to take the top spot with $8 million more than the previous film's opening. It's still to be determined how well the film plays in the long term, but there isn't much to draw away the kid crowd in the next month, so I'd say the film's prospects are strong. Now, the other new releases would usually be a non-factor, but Bad Teacher put up a fantastic opening north of $30 million, which is spectacular for a comedic venture like that.

Aside from that, there's not much to this weekend's box office. Green Lantern took a nosedive of nearly 65%, and looks like it's going to be a total failure. Super 8 is currently en route to doubling its budget of $50 million. Overall, the weekend was up a good 8% from last year, so things might be taking a turn for the better after Green Lantern's failure.

1. Cars 2 (First Weekend; $68 million)
2. Bad Teacher (First Weekend; $31 million)
3. Green Lantern (Second Weekend; $18.4 million)
4. Super 8 (Third Weekend; $12.1 million)
5. Mr. Popper's Penguins (Second Weekend; $10.3 million)
6. X-Men: First Class (Fourth Weekend; $6.6 million)
7. The Hangover: Part II (Fifth Weekend; $5.9 million)
8. Bridesmaids (Seventh Weekend; $5.4 million)
9. Pirates 4 (Sixth Weekend; $4.7 million)
10. Midnight in Paris (Sixth Weekend; $4.5 million)

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