Sunday, September 18, 2011

Box Office Update: The "King" has Returned

So anyone with measured doubt about how much a 3D re-release of a 2D animated feature from 1995 could really bring in is scratching their heads. Hell, I'm scratching my head at how much "The Lion King 3D" made this weekend. I know that it's kind of brilliant and all, but are people really that eager to revive that classic theater-going experience? I guess that will happen when you release a beloved title that's being re-released specifically for 3D. People aren't going to be interested in seeing it in 2D. They want the entire new experience of it, so maybe I'll end up checking it out later this week. I've heard the film's not bad either.

"Contagion" would've topped the weekend if "Lion King" didn't over-perform to such a degree, instead landing in second from a 35.4% drop. "Drive" topped the rest of the new releases, though still falling to third place. What's more, the mainstream audiences really didn't like this one. Ally that to the action heavy expectations, but I'll get more into that at another time. By the time we get to "The Help", the box office is resting in low digits that garner little to no attention. "Straw Dogs" and "I Don't Know How She Does It" both earned about $5 million apiece. This weekend was a fine improvement from last weekend, but a slight downgrade from last year, when "The Town" and "Easy A" rocked the box office.

1. "The Lion King 3D" (First Weekend; $29.3 million)
2. "Contagion" (Second Weekend; $14.5 million)
3. "Drive" (First Weekend; $11 million)
4. "The Help" (Sixth Weekend; $6.4 million)
5. "Straw Dogs" (First Weekend; $5 million)
6. "I Don't Know How She Does It" (First Weekend; $4.5 million)
7. "The Debt" (Third Weekend; $2.9 million)
8. "Warrior" (Second Weekend; $2.8 million)
9. "Rise of the Apes" (Seventh Weekend; $2.6 million)
10. "Columbiana" (Fourth Weekend; $2.3 million)

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