Box Office Report: Inception Holds Up Phenomenally!

Excuse my enthusiasm, but I'm just so happy that Comic Con is (almost) over. I can finally get back to my two to three post a day quota, instead of the frenzied flood of news that's come in the past few days. Now I can calmly break down the movie events that happened outside of San Diego with this week's Box Office Report. Inception took first for the second week in a row with 43.5 million, dipping just 30%. The film currently has over $140 million after just ten days, so any speculation that Chris Nolan's mindbender wouldn't register with audiences was completely unfounded.

As for the competition, Salt came in second with $37 million, a decent opening, but nothing spectacular. Expect the thriller to end up with $100 million at the end of its run. Ramona and Beezus opened in sixth with $8 million. That's really all that can be said about that. Were we really expecting something different? Despicable Me had another small dip of 26%, leading to $24 million this weekend, adding to its total of $161 million. The animated film will likely hold up for the rest of its time in theatres, leading to a hault at about $220 million.

The Sorcerer's Apprentice didn't fall quite as much as I predicted, and took in $9.6 million over the weekend. The fantasy film currently has $42 million in the bank. Meanwhile, Toy Story 3 continued its phenomenal summer with $9 million coming out of this weekend. The animated epic now has $379 million, and will definitely be passing $400 million before the summer is over. I'd also like to inform people how successful the worst films of the summer have been. Grown Ups currently has $142 million, Twilight: Eclipse is sitting pretty at $279 million (I hate it when small budget films make a ton of money), and The Last Airbender has reached $123 million.

In limited release, The Kids Are All Right took in $2.6 million from 200 locations. The film has almost $5 million so far, and is almost guaranteed an Oscar nomination for Best Picture. Winter's Bone took in $0.3 million, adding to a total of $3.5 million. Overall this weekend was a 10% lift from the same weekend last year when G-Force opened, but a 10% drop from the same weekend two years ago.

Weekend Update: 4th Week of July

Last week was nice and all, but I feel like we've been waiting all Summer for something really special. This weekend, we are awarded for our patience in the form of Ramona and Beezus. If you ask me what this film is about, I wouldn't be able to tell you, because in all honesty I don't care. I can see the film receiving about 10 millions this weekend, and maybe even less. The other film dawning this weekend is Salt, starring Angelina Jolie. From the trailers I got the impression that I wouldn't want to see this movie ever, and by now, I find my suspicions confirmed.

Now, I can see this film doing decently with about 30 million, but nowhere near the opening numbers of Despicable Me, or that other film. The other film I'm referring to is Inception, which will probably take a considerable 38% drop, and end up with around $37 million. As for Sorcerer's Apprentice, I see it taking an even bigger drop to $6.5 million. An anomaly that happened to Predators last week. And Toy Story 3 should do slightly better with $7.3 million.