Sunday, June 3, 2012

Box Office Report: "Huntsman" raises average summer weekend

I get a feeling, given the response to "Snow White and the Huntsman", I am going to end up hating it, and people will, for some reason, chastise me for it. It simply feels in the precise same vein as "X-Men: First Class", in more ways than that they share the same release date and the same opening gross. To be honest, I felt we were in for a much larger disappointment, but not so, and while I'm happy with a Charlize Theron vehicle garnering a significant audience, something just reeks foul and joyless about this enterprise. But learn to let people have their successes, especially if somebody is enjoying it. That's no bad thing.

On the brighter side, "Men in Black 3" is holding onto audience interest as well as I hoped it would, with just a 47% fall, which far outshines "Hangover 2"s 64% drop in the same frame last year. "The Avengers" too is holding on well to its audience, even as it falls slowly from view. As for where the other blockbusters of this summer lay, "Battleship" is coasting towards a $60 million final cume, with "Dark Shadows" likely for $75 million at the end, neither particularly fortunate. Overall, the weekend was 14.3% down from last year, understandable given the lack of fare last weekend, which is usually quite filled with blockbusters.

1. "Snow White and the Huntsman" (First Weekend; $56.3 million)
2. "Men in Black 3" (Second Weekend; $29.3 million; $112.3 MILLION TOTAL)
3. "The Avengers" (Fifth Weekend; $20.3 milllion; $552.7 MILLION TOTAL)
4. "Battleship" (Third Weekend; $4.8 million; $54.7 MILLION TOTAL)
5. "The Dictator" (Third Weekend; $4.7 million; $50.6 MILLION TOTAL)
6. "The Best Exotic Marigold Hotel" (Fifth Weekend; $4.6 million; $25.5 MILLION TOTAL)
7. "What to Expect When You're Expecting" (Third Weekend; $4.4 million; $30.8 MILLION TOTAL)
8. "Dark Shadows" (Fourth Weekend; $3.9 million; $70.6 MILLION TOTAL)
9. "Chernobyl Diaries" (Second Weekend; $3 million; $14.2 MILLION TOTAL)
10. "For Greater Glory" (First Weekend; $1.8 million)

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