Friday, June 1, 2012

Weekend Forecast: Mild Chance of "Snow"

Summer box office season is underway, be it with less of a gallop than a weakened stride if you count it through box office terms. If you count it through quality cinema terms, too, there's a bit of a degeneration to be seen. Last year's "Thor" actually might just be better than "The Avengers", and few will dispute "Bridesmaids" having better, more winning, comedic performances to offer than "Men in Black 3". And in the grand scheme of the year, "Moonrise Kingdom" will likely never be as witty and fantastic as "Midnight in Paris", though it could come close. So where are we heading now in terms of year to year ratios of box office and critical standards alike?

Well, you might remember a certainly unhappy camper from last year when "X-Men: First Class", "Super 8", "Green Lantern", "Cars 2" all proved to be massively depressive disappointments. This month offers quite enough chances at redemption in that scheme of things. This weekend, however, not so much. In fact the only release worthy of mention, and maybe not even that, is "Snow White and the Huntsman". Heading to conquer the weekend only because there's no alternative choice in the matter, it hasn't been getting much critical favor, though that won't stop it from performing decently opening weekend, though not quite as decently as its star cast might provide otherwise.

1. "Snow White and the Huntsman" ~ $38 million
2. "Men in Black 3" ~ $30 million
3. "The Avengers" ~ $22 million
4. "The Dictator" ~ $6.5 million
5. "The Best Exotic Marigold Hotel" ~ $5.3 million

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