How come we still aren't able to see these things coming? After last weekend, when an animated kid-flick beat out a Rated-R sci-fi piece, we still weren't quite prepared for a teen rock musical and dumb boys comedy to not perform too well. Let us please shed a tear for "Rock of Ages", budgeted at $75 million and now rather unlikely to make that back domestically. We can still hope the film will have enough staying power and overseas strength to not be considered a failure. Less mourning will be had for "That's My Boy", Andy Sandler and Adam Samberg's comedy which stalled majorly at the box office this weekend. It looks like people know what to expect from Sandler these days, and they know well enough to avoid him. Or maybe it just lacked the kid-appeal "Jack and Jill" had.
Last week's large debuts haven't entirely tapered off, though one certainly is fading faster than the other. "Prometheus" isn't plummeting so much out of sight as one might have expected, though it's clear that this one has a tougher time ahead of it than the likes of "Snow White and the Huntsman". "Madagascar 3", in the meantime, continues to fare as well as Dreamworks films often do. The finishing of that respective trilogy is turning out to be quite a hit with the kids, at least at this frame of it's lifespan. We could very well see a substantial dip with "Brave" entering the market, stealing the target audience as well as people who are simply more enamored with Pixar.
Filling out the rest of the box office score sheet, the aforementioned "Snow White" continues to do well enough for itself, not that it has to since a sequel has already been given the go ahead. "Men in Black 3", as much as I hoped, has turned out to be quite the success story of the first half of the summer. Now past the $150 million mark, my second favorite summer blockbuster could be well on its way to matching with its lesser-in-quality predecessor. And it's worth noting that "The Avengers" isn't fading quite so quickly as feared, heading towards a bench possibly confronting "Titanic". Overall, the weekend was sadly weaker than last year, when "Green Lantern" and "Mr. Popper's Penguins" clotted the market, and were still received as failures.
1. "Madagascar 3: Europe's Most Wanted" (Second Weekend; $35.5 million; $120.5 MILLION TOTAL)
3. "Prometheus" (Second Weekend; $20.2 million; $88.9 MILLION TOTAL)
3. "Rock of Ages" (First Weekend; $15.1 million)
4. "Snow White and the Huntsman" (Third Weekend; $13.8 million; $122. MILLION TOTAL)
5. "That's My Boy" (First Weekend; $13 million)
6. "Men in Black 3" (Fourth Weekend; $10 million; $152.7 MILLION TOTAL)
7. "The Avengers" (Seventh Weekend; $8.8 million; $586.7 MILLION TOTAL)
8. "The Best Exotic Marigold Hotel" (Seventh Weekend; $2.2 million; $35.1 MILLION TOTAL)
9. "Moonrise Kingdom" (Fourth Weekend; $2.2 million; $6.8 MILLION TOTAL)
10. "What to Expect When You're Expecting" (Fifth Weekend; $1.3 million; $38.8 MILLION TOTAL)