Sunday, July 24, 2011

Box Office Update: Victory for "America"

I'm still getting a weird sense of polarization after giving Harry Potter and the Deathly Hallows: Part 2 a pan last weekend, and I almost gave Captain America: The First Avenger a decent review this weekend. Then I thought, "Did I really enjoy it more than Harry Potter?" Thank heavens I didn't, because this weekend is lining things up rather agreeably for most films. Captain America came in first, which was a tad surprising, but it's income was exactly as expected. Deathly Hallows: Part 2 was the one that took a pretty big tumble. It fell all the way down to $48 million from it's highest opening weekend ever.

So it looks like The Dark Knight is still moderately safe, and I'd attribute Potter's massive success to opening day madness. The films in that franchise always were a bit front-loaded in terms of income, but still pretty successful. Other than that, I'm not quite sure what else is big about this weekend. Friends with Benefits opened to third place, just below $20 million. That is a tad lower than its counterpart No Strings Attached, but that released during the most depressing time of the year in box office terms. People were looking for something mildly good, and it was only that.

1. Captain America (First Weekend; $65.8 million)
2. Deathly Hallows: Part 2 (Second Weekend; $48 million)
3. Friends with Benefits (First Weekend; $18.5 million)
4. Transformers 3 (Fourth Weekend; $12 million)
5. Horrible Bosses (Third Weekend; $11.7 million)
6. Zookeeper (Third Weekend; $8.7 million)
7. Cars 2 (Fifth Weekend; $5.7 million)
8. Winnie the Pooh (Second Weekend; $5.1 million)
9. Bad Teacher (Fifth Weekend; $2.6 million)
10. Midnight in Paris (Tenth Weekend; $1.9 million)

No comments:

Post a Comment