Sunday, July 31, 2011

Box Office Update: "Cowboys" Gets "Smurf"ed

I'm sorry Damon Lindelof, but you really shouldn't have brought it up in the first place. While some will gripe that both films opened about equally, Cowboys and Aliens had more potential and expectation going into this weekend, so the adequate opening weekend gross just doesn't match up. The Smurfs, on the other hand, played higher than it was expected or deserved to, so it's kind of the champion of this weekend, regardless of what Monday's numbers say. In other news, completely unrelated to the colossal debuts this weekend, Captain America dove 61% from last weekend, showing that it doesn't have quite the same staying power as Thor did in May.

Deathly Hallows: Part 2 continues to do really well despite the expected massive drop in its second weekend. Sadly, you can tell my disposition about the film from how I only refer to it as Deathly Hallows: Part 2, and not Harry Potter. Crazy, Stupid, Love is faring as you'd expect a standard rom-com to nowadays. The superior Friends with Benefits dipped precisely 50%, and should hopefully hold up better than the former. So expect the box office to hit a massive slump after this weekend, much like it did last year.

1. The Smurfs (First Weekend; $36.2 million)
2. Cowboys and Aliens (First Weekend; $36.2 million)
3. Captain America: The First Avenger (Second Weekend; $24.9 million)
4. Deathly Hallows: Part 2 (Third Weekend; $21.9 million)
5. Crazy, Stupid, Love (First Weekend; $19.3 million)
6. Friends with Benefits (Second Weekend; $9.3 million)
7. Horrible Bosses (Fourth Weekend; $7.1 million)
8. Transformers: Dark of the Moon (Fifth Weekend; $6 million)
9. Zookeeper (Fourth Weekend; $4.2 million)
10. Cars 2 (Sixth Weekend; $2.3 million)

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