Friday, July 6, 2012

Weekend Forecast: "Spider-Man" fights off "Savages"

"The Amazing Spider-Man" may be the buzz of the weekend, but the weekend is proving to be somewhat dicey territory for the superhero reboot. The film's been taking a box office tumble over the past few days, and it could have a tough time maintaining audience favor this weekend. The way it premiered on tuesday made it look prime for a big weekend, but now it's back down to ground level. One could expect it to go the usual way of $60+ million opening, which should be pretty positive given the recent developments. It's one of those things that's too soon to say because we don't know the trend it's on yet.

Its competitor, Oliver Stone's "Savages", could be in for a bigger debut than people are allotting it. It seems like the sort of film that draws in male centric audiences with a fever before quickly dissipating. Think "Predators" of two years ago, and the general feel that surrounded that action flick. As for holdovers, you can expect "Ted", "Magic Mike", and Brave" to all hit somewhere in the $20+ millions, which should easily put us over last year when "Zookeeper" and "Horrible Bosses" had disappointingly big debuts on their hands while "Transformers 3" continued its massive run.

1. "The Amazing Spider-Man" ~ $62 million
2. "Ted" ~ $28 million
3. "Savages" ~ $24 million
3. "Brave" ~ $22 million
4. "Magic Mike" ~ $21 million

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