Sunday, January 22, 2012

Box Office Update: Surge from the "Underworld"

This was a weekend of massive drops that somehow managed to keep up with the pace last weekend had set. The returning films undertook massive drops, as to be expected after a holiday weekend. The greater wealth was spread amongst the films on the opening slate. "Underworld: Awakening" was quite obviously the strongest debut, benefiting from the critics being away at Sundance, and therefore not coming in on a wave of hate. Same can be said for "Red Tails" as well, which did not fare well with critics, but did solidly with audiences. "Extremely Loud & Incredibly Close"s expansion yielded some small gains, but if the film fades out of mind by next week, don't be surprised. It could turn out to get a surprise heap of Oscar nods that push it to greater success, but don't count on it.

1. "Underworld: Awakening" (First Weekend; $25.4 million)
2. "Red Tails" (First Weekend; $19.5 million)
3. "Contraband" (Second Weekend; $12.2 million)
4. "Extremely Loud and Incredibly Close" (Fifth Weekend; $10.5 million)
5. "Haywire" (First Weekend; $9 million)
6. "Beauty and the Beast 3D" (Second Weekend; $8.6 million)
7. "Joyful Noise" (Second Weekend; $6.1 million
8. "Mission: Impossible - Ghost Protocol" (Sixth Weekend; $5.6 million)
9. "Sherlock Holmes: A Game of Shadows" (Sixth Weekend; $4.8 million)
10. "The Girl with the Dragon Tattoo" (Fifth Weekend; $3.8 million)

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