Sunday, August 26, 2012

Box Office Report: "Expendables" tops summer weak-end

If you take this weekend's box office statistics at face value, they come off as rather abysmal. That's largely to blame on the lack of appealing options in theaters this weekend. I cautioned that this weekend would be an unfortunate grind through the remaining fodder of the summer. I didn't expect that not a single new release would make it into the top five slots. "The Expendables 2" safely won the weekend, though it didn't hold particularly well, as was the case with its predecessor. I'd place odds against it matching the $100 million take of the first film, and would be surprised if it struggled its way to $80 million.

"The Bourne Legacy" continues to hold second, which still disqualifies it from being a failure, but it pales heavily in comparison to previous installments in the franchise. "ParaNorman" didn't hold nearly as well as "Coraline", as was expected, but it maintained better than "The Pirates! Band of Misfits" did back in April. "The Dark Knight Rises" is still doing rather well on its way out of the summer, and seems likely to slowly eke its way to $450 million. Earlier dreams of breaking new box office ground were scattered away the morning of its release, but it's performed admirably given everything going against it.

An unfortunate note at the box office came from a film's success, with "2016: Obama's America" continuing to rake in heavy amounts of money. I'd like to see it so that I may have the opportunity to heavily criticize it, but I won't spend a penny on this mean-spirited propaganda piece. The only new releases to even land in the top ten were "Premium Rush" and "Hit and Run", neither of which people will be having considerable conversations about in the coming weeks. Overall, the weekend was still an improvement upon last year, when "The Help" landed atop a frame with three disappointing new releases that still managed to make the top five. It's all about how the wealth is distributed. Take a look at the chart below!

1. "The Expendables 2" (Second Weekend; $13.5 million; $52.3 MILLION TOTAL)
2. "The Bourne Legacy" (Third Weekend; $9.3 million; $85.5 MILLION TOTAL)
3. "ParaNorman" (Second Weekend; 8.5 million; $28.2 MILLION TOTAL)
4. "The Campaign" (Third Weekend; $7.4 million; $64.5 MILLION TOTAL)
5. "The Dark Knight Rises" (Fifth Weekend; $7.2 million; $422.2 MILLION TOTAL)
6. "The Odd Life of Timothy Green" (Second Weekend; $7.1 million; $27.1 MILLION TOTAL)
7. "Premium Rush" (First Weekend; $6.3 million)
8. "2016: Obama's America" (Seventh Weekend; $6.2 million; $9.1 MILLION TOTAL)
9. "Hope Springs" (Third Weekend; $6 million; $45.1 MILLION TOTAL)
10. "Hit and Run" (First Weekend; $4.7 million; $5.9 MILLION TOTAL)

SOURCE: Box Office

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