Monday, August 13, 2012

Box Office Report: "Bourne" starts a short legacy

The Summer box office season may be finding a kind of resurgence in itself, even if it comes at the cost of quality cinema. I'm speaking of course of the latest installment in the Jason Bourne franchise, which almost entirely disassociates itself from what made the first three films so thrilling. Tony Gilroy simply doesn't have Paul Greengrass' style, and the box office shows audiences aren't quite buying the franchise turnaround. Sure, "The Bourne Legacy" had a stronger-than-usual opening, but didn't bring at all the same numbers as its predecessors had. I imagine things only going more mildly from here on, much to my dismay.

Will Ferrell comedy "The Campaign", in the meantime, has been playing up the market elsewhere to similar effect. By that I mean the allure is more enticing than what people end up seeing, with many disappointed in how uninspired and not particularly entertaining it was. Once again, sight unseen, but the trailers paint a reliable enough picture of how dismissible this film is. "Hope Springs" is the only film this weekend that's even slightly rewarding viewers what they came to see, that being a light comedy with Meryl Streep and Tommy Lee Jones. It's simple, unambitious, and maybe even a viable option. It's performing adequately as usual. Overall, this weekend didn't bring the box office back to where it was a year ago, with "Rise of the Planet of the Apes" and "The Help" giving the market an optimistic boost.

1. "The Bourne Legacy" (First Weekend; $38.1 million)
2. "The Campaign" (First Weekend; $26.6 million)
3. "The Dark Knight Rises" (Fourth Weekend; $19 million; $389.6 MILLION TOTAL)
4. "Hope Springs" (First Weekend; $14.7 million; $19.1 MILLION TOTAL)
5. "Total Recall" (Second Weekend; $8 million; $44.1 MILLION TOTAL)
6. "Diary of a Wimpy Kid: Dog Days" (Second Weekend; $8 million; $30.4 MILLION TOTAL)
7. "Ice Age: Continental Drift" (Fifth Weekend; $6.4 million; $143.7 MILLION TOTAL)
8. "Ted" (Seventh Weekend; $3.2 million; $209.9 MILLION TOTAL)
9. "Step Up Revolution" (Third Weekend; $2.9 million; $30.3 MILLION TOTAL)
10. "The Watch" (Third Weekend; $2.2 million; $31.4 MILLION TOTAL)

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