Sunday, May 20, 2012

Box Office Report: "Avengers" sinks "Battleship"

I suppose that Hasbro and Universal are digging a tough lesson into their heads right about now, that if you're going to adapt a boardgame you might want to stick to what was great about the game. OR, just don't adapt boardgames. That's a generally good rule of thumb. Their "adaptation", "Battleship", floundered at the box office, middling in the 20s where it was projected above the 40s. In its place at #1 was "The Avengers", continuing to hold up spectacularly, and the more weeks go on, the less you can expect the film to fall upon consecutive weekends. At this point I can very much see it reaching $650 million by the end of its run, but not much higher.

As for the other new releases, they too felt unusually stunted in comparison to "The Avengers". "The Dictator", which sadly enough may have been the most eligible film to court this weekend, wasn't even able to reach $20 million. "What to Expect When You're Expecting", which you'd think would get the chick flick crowd in easy, realized that it was clearly in the wrong landscape. Film really need to bring their A-game when going up against the higher class blockbusters of the summer. The weekend was an expected dip from last year, when "Pirates of the Caribbean: On Stranger Tides" climbed to $90 million.

1. "The Avengers" (Third Weekend; $55.1 million; $457.1 MILLION TOTAL)
2. "Battleship" (First Weekend; $25.3 million)
3. "The Dictator" (First Weekend; $17.4 million)
4. "Dark Shadows" (Second Weekend; $12.8 million; $50 MILLION TOTAL)
5. "What to Expect When You're Expecting" (First Weekend; $10.5 million)
6. "The Best Exotic Marigold Hotel" (Third Weekend; $3.3 million; $8.3 MILLION TOTAL)
7. "The Hunger Games" (Ninth Weekend; #3 million; $391.6 MILLION TOTAL)
8. "Think Like a Man" (Fifth Weekend; $2.7 million; $85.9 MILLION TOTAL)
9. "The Lucky One" (Fifth Weekend; $1.8 million; $56.9 MILLION TOTAL)
10. "The Pirates! Band of Misfits" (Fourth Weekend; $1.5 million; $25.4 MILLION TOTAL)

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