Box Office Update: Sweet Simplicity

Lets not pretend like this has been a disappointing weekend, because it certainly wasn't by any degree. Perhaps a failure of intellect at the most, but not of entertainment or profit. This weekend had a lot of people going out to the theaters, mostly to see Jackass 3D. The film managed to garner the highest 3D opening weekend since Despicable Me, and the highest opening in general since Inception. The makers may have sacrificed their very well being by attempting to make this comedic venture become a reality, but if they keep raking in earnings like this, I'd consider it a successful investment.

Even Red was able to scratch out an earning against the competition. While not high for a comic book adaptation, when scaled as an average action flick, it did pretty well for itself. Audience appeal should carry it through the next two weeks before the rush of November. The Social Network kept intelligent audiences intact with a less than 30% drop from last weekend. The only other film to hold similarly was Secretariat, which seems to have the same staying power as The Blind Side had not even a year ago, at least in the box office. This weekend was a high rise from last weekend, even if it didn't quite match up to the same weekend last year when Where The Wild Things Are took center stage.

1. Jackass 3D (First Weekend; $50 million)
2. Red (First Weekend; $22.5 million)
3. The Social Network (Third Weekend; $11 million)
4. Secretariat (Second Weekend; $9.5 million)
5. Life as We Know It (Second Weekend; $9.2 million)
6. Legend of the Guardians: The Owls of Ga'Hoole (Fourth Weekend; $4.2 million)
7. The Town (Fifth Weekend; $4 million)
8. My Soul to Take (Second Weekend; $3.2 million)
9. Easy A (Fifth Weekend; $2.7 million)
10. Wall Street: Money Never Sleeps (Fourth Weekend; $2.4 million)