Friday, July 15, 2011

The Weekend Report: "Hallows" Breaking Records Already... Again...


It feels like the insanity caused by the release of Harry Potter and the Deathly Hallows: Part 2 is almost unsubstantiated, because a month ago I felt like this was going to be a critical and (to some degree) financial failure. Yes, it has gotten nary a bad review, but it seems unorthodox for something like this to call forth such excitement. Maybe I'm just underestimating it, but the film is destined to break box office records this weekend regardless. As a matter of fact, it already has. The finale managed to draw in epic scale crowds for the midnight opening, burgeoning the profit to $43.5 million, and effectively shattering the previously laid record.

I'd say that the film has a more than decent chance of breaking the opening day record as well. Some are currently saying it could be as much as $80 million, but I testify that it could go on to nearly $90 million. It's to be seen how much of a drop it takes on Saturday and Sunday, but it will nevertheless be the biggest opening weekend of the year by far. The only competition, and it's still to be seen how poorly it will play, is Winnie the Pooh. It's clearly playing to the kid crowd, whereas Potter is geared towards the teen demographic. The kids honestly won't care that it's only an hour long, and they'll drag their parents in easily. The optimist in me says the film could go to $20 million, but I realize how unlikely that is.

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