Box Office Update: "Vow" for "Safe" "Journey", Despite "Menace"

I didn't really hold strong hopes for this box office weekend, but it has fared about as well as the year for the whole part has so far. Last year was a long and drawn-out nightmare of a year in terms of the box office. There was simply nothing of real spectacle happening, so despite the mildly disappointing films the money's headed towards, it's still satisfying to see an invigoration towards the theatrical experience. I had worried that this weekend would pale in comparison to last year, when that Justin Bieber movie and "Just Go With It" ruled the box office. I guess I underestimated the Valentine's Day weekend draw of Channing Tatum, Denzel Washington, and... 3D, apparently.

"The Vow" clearly played to the right demographic this weekend, and as such reaped the majority of the weekend's winning. "Safe House" played more to the date-night-action-flick crowd, falling just a tad short of its competition. Both are likely to be frontloaded openings likely to fall immensely come next weekend. "Journey 2" and "Star Wars" managed to split the 3D winnings this weekend, so clearly the problem of not having enough 3D screens that we dealt with just two years ago isn't anything to worry about now. The weekend ended up a 31% increase upon last year, so this year is proving to be a pretty strong bounce-back from last year.

Box Office Update: Surge from the "Underworld"

This was a weekend of massive drops that somehow managed to keep up with the pace last weekend had set. The returning films undertook massive drops, as to be expected after a holiday weekend. The greater wealth was spread amongst the films on the opening slate. "Underworld: Awakening" was quite obviously the strongest debut, benefiting from the critics being away at Sundance, and therefore not coming in on a wave of hate. Same can be said for "Red Tails" as well, which did not fare well with critics, but did solidly with audiences. "Extremely Loud & Incredibly Close"s expansion yielded some small gains, but if the film fades out of mind by next week, don't be surprised. It could turn out to get a surprise heap of Oscar nods that push it to greater success, but don't count on it.

For Your Anticipation: Take Us Somewhere Safe

I know that there is no reason to believe in anything involving "Underworld: Awakening", but I was forcibly raised on this series. I hated every second of it that my dad made me and my brother watch, but it's more of a traditional awful film series. It's a terrible film series that has almost a cult standing for most people. They don't believe in quality, and they don't even laugh at it's poor taste. It just is.

Films to See in 2012: January

We're now straight out of 2011, and you know exactly what that means. It means we're stuck with a month of January, which is the most pathetic month of the year. People just stop trying to make good movies, and that's sad. I suppose they're making room for people to catch up with the Oscar films of this year, but for us film addicts, it's not a fun time for new releases. The first weekend of the year always provides us something in the way of awful horror thrillers, this year being in the form of "The Devil Inside". I'm worried that people might actually see it. This seems to have the exact same plot as "The Rite" from last year, except without Anthony Hopkins. I wouldn't know for sure, as I try to keep a general distance from either film.

Is it worth noting that one of the best films coming out this month is a 3D re-release of "Beauty and the Beast"? Not the Jean Cocteau film. The Disney version that was inexplicably nominated for Best Picture. Also releasing that week is Queen Latifah's "inspirational family film", as it's described in the trailers, "Joyful Noise", or more appropriately titled "Just Noise". Add to that a Mark Wahlberg action film called "Contraband" and you might be able to expect a half decent weekend at the box office this month. And I would be prone to saying it drops off from there, but it doesn't quite.