Sunday, May 16, 2010

Box Office Report: Iron Man 2 defeats Robin Hood

At first it seemed like Iron Man 2 wouldn't be a staying power at the marketplace, but I guess people are just stupid enough not to understand the meaning of the word disappointment. The collosal let down managed to bring in $53 million in its second weekend, dropping a hefty 59%, but still winning the weekend. Judging from this, the action-comedy stands to end up with 400 million in total.

Robin Hood didn't have much fortune this weekend, and doesn't seem to have much in the future. The film brought in $37 million, which isn't something to scoff at, but definitely wasn't what studios were hoping for. The film really needed to be a hit with audiences this weekend. Looking at the competition in the coming weeks, the film doesn't stand much of a chance of retaining audiences. I can see the film getting as much as $100 million over the rest of it's run, but not much more.

Another new release this weekend, Letters to Juliet, took in a standard $13.7 million, predictable for that type of romance. Expect it to end in the range of $45-50 million. Also, if you haven't heard, there's a film called Just Wright in the market that I hadn't heard of until just now. It stars Queen Latifah, so one would think we'd have heard about it. I guess some had, seeing as it brought in $8.5 million. Don't go looking for it. I'm sure it's nothing important.

Next weekend we get a return to the 3D dominion of the box-office with Shrek Forever After, as well as the Saturday Night Live spin-off MacGruber.

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