Box Office Report: "Expendables" tops summer weak-end

If you take this weekend's box office statistics at face value, they come off as rather abysmal. That's largely to blame on the lack of appealing options in theaters this weekend. I cautioned that this weekend would be an unfortunate grind through the remaining fodder of the summer. I didn't expect that not a single new release would make it into the top five slots. "The Expendables 2" safely won the weekend, though it didn't hold particularly well, as was the case with its predecessor. I'd place odds against it matching the $100 million take of the first film, and would be surprised if it struggled its way to $80 million.

"The Bourne Legacy" continues to hold second, which still disqualifies it from being a failure, but it pales heavily in comparison to previous installments in the franchise. "ParaNorman" didn't hold nearly as well as "Coraline", as was expected, but it maintained better than "The Pirates! Band of Misfits" did back in April. "The Dark Knight Rises" is still doing rather well on its way out of the summer, and seems likely to slowly eke its way to $450 million. Earlier dreams of breaking new box office ground were scattered away the morning of its release, but it's performed admirably given everything going against it.

Weekend Forecast: Summer ends with empty "Rush"

August has somehow managed to avoid losing steam entirely before Summer comes to its actual close, until now anyway. This weekend descends pretty deeply into what we've come to expect from this last month of the hot season, which is crass action, cash-out comedy, and amateur horror. Leading the pack is "Premium Rush", the bicycle action flick which honestly caught my interest slightly on the mention of Michael Shannon, but seems to have fizzled out. It's likely to be the main attraction this weekend, especially considering Joseph Gordon-Levitt's recent credentials as "Robin", but I wouldn't expect fruitful returns.

Even less enthusiastic is "The Apparition", a scare-of-the-week pic starring Tom Felton and Ashley Greene of "Harry Potter" and "Twilight" fame, respectively. Don't expect either of those to be enough to drag people into the theaters. Lastly on the mainstream end is "Hit and Run", which I had the painful misfortune of catching a trailer for. The thing that caught my eye most was the insistent hashtag in the corner of the screen. We have prosaically found rock bottom for the medium of cinematic promotion. The action-comedy has already tanked its opening day without even clearing $1 million. I'd expect a weekend take that doesn't even reach $5 million.