I think 20th Century Fox is fully aware of the irony in releasing the films in their
"Ice Age" franchise in the heat of the summer. Perhaps that's a strong reason to their success, being the most natural sense of escapism. It's also probably because the
"Ice Age" franchise is one of the funniest of juvenile kids franchises. I admit that I've had an absolute ball with all three of the films so far, most especially
"Dawn of the Dinosaurs". I'd be tempted to see it in theaters myself if I weren't saving up for bonus cost of IMAX for a certain feature releasing next Friday. If
"Continental Drift" balloons to success this weekend, I wouldn't be surprised if it were to forestall the anticipation of Christopher Nolan's latest.
As for the holdovers, what can you expect beyond the inevitable fact that they'll continue to do well? "Spider-Man" is well on its way to scrape the bottom of $300 million by the end of its run, and it's been playing extraordinarily well overseas, so that absolutely confirms a sequel. The rest of the weekend's winnings will be split between "Ted", continuing on its summer winning streak, "Brave", and "Magic Mike". Other than that, I don't suppose we can expect a $200+ million opening for "Alps", can we?
1. "Ice Age: Continental Drift" ~ $68 million
2. "The Amazing Spider-Man" ~$34 million
3. "Ted" ~ $21 million
4. "Brave" ~ $14 million
5. "Magic Mike" ~ $8 million
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