Channing Tatum is prepping to storm the box office in a huge way this weekend, and everyone seems to have their backs turned to it. For caution's sake, I'm only going to predict "Magic Mike" to debut in the mid-40s, but I honestly believe that it's going to hit higher than that. There are a few things that inform that opinion, one being the $2 million it scored in midnight showings. For an R-rated "comedy", that's spectacular. It's also got Channing Tatum to its name, and the man has never been hotter in the audience eye. Between "The Vow" and "21 Jump Street", he has been making the rounds pretty well to get to this point. What it amounts to is the most potent release of his career. Add to that the fact that the film is absolute dynamite, and you're golden.
My heart tells me to expect that Soderbergh film to mint $50+ million this weekend. As for "Brave", expect it to still hold on spectacularly, seeing as there's nothing new for kids this weekend, unless they unadvisedly walk into "Ted" thinking it's something it's not. Talking of the McFarlane debut, I expect it will do pretty well with people looking for a more overt laugh-fest. It'll find an audience, as will "Medea's Witness Protection", which should find success with Tyler Perry's existing crowd of onlookers, though I speak purely in box office terms.